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Resume

My resume.

Affiliate Performance Manager at Annuity.com / Financialize.com, and business student at BYU-Idaho.

Headshot of Logan Randall

Over the past two years I have moved from an agent support and social media role at Annuity.com into affiliate performance management, where I now oversee the profitability of a portfolio of lead-generation partners and have helped roughly double its margin. I combine analytical decision making with hands-on technical work, including utilizing AI-integrated tools, and I am comfortable presenting to live audiences through the training and webinars I run on behalf of Annuity.com.

Experience

Annuity.com / Financialize.com
Gilbert, Arizona (Remote)

Affiliate Performance Manager

Current
February 2026 – Present

Brought on to improve affiliate profitability and contributed substantially to the portfolio's turnaround over a five-month period, driven in part by repricing the highest-volume partners onto a tiered CPL model and optimizing other negative and low-margin partners.

23% → 50%
Affiliate portfolio margin
−51%
Monthly ad spend
$172K → $84K
+63%
Monthly gross profit
$52K → $85K
1.3x → 2.0x
Return on affiliate spend
~$85K monthly budget

Social Media Advisor and Administrative Assistant

September 2024 – February 2026
  • Supported agent operations and administrative work, developing systems and processes that streamlined onboarding, communications, and event coordination.
  • Managed agent communications and social media through the GoHighLevel CRM, producing weekly training and event invitations.
  • Designed and built an internal agent training center from the ground up, partnering with the technical team on implementation.
  • Hosted live trainings and webinars and coordinated guest speakers end to end, developing strong public speaking and presentation ability.
  • Leveraged AI-integrated tools such as Claude Code to improve internal and customer-facing workflows.
The Church of Jesus Christ of Latter-day Saints
Denver, Colorado

Social Media Lead

2022 – 2024

Led regional social media campaigns and trained volunteers on public profile management and media response during a two-year full-time service assignment.

Green Canyon Hot Springs
Newdale, Idaho

Facility Manager & Lifeguard Instructor

2018 – 2022

Managed daily resort operations and staff and certified new lifeguards.

Projects

Founder and Developer

2025

Designed, built, and launched a social web application covering front-end design, hosting, databases, backend systems, and testing. Strengthened my fluency in AI tools throughout the project. Created for a Web Business Creation course.

Small Business Strategy Consulting (BUS 200)

Student Consultant

2025

Advised a Spain-based footwear brand on U.S. market entry as part of a five-person team, leading the retail partnership analysis and contributing to the market entry strategy and final client presentation.

Education

Brigham Young University-Idaho
Rexburg, Idaho

Bachelor of Science in Business Management

Expected graduation late 2028

Minor in Business Analytics. Planning to pursue an MBA.

3.74
GPA

Skills

Affiliate & performance marketing

Affiliate performance management CPL pricing strategy Margin and ROI optimization Lead-quality and data analysis Budget allocation Conversion tracking Invoice reconciliation

Tools & technical

GoHighLevel CRM Coding with Claude Code and similar AI tools Web development Spreadsheet automation

Professional

Public speaking Analytical skills Decision making Organization Project management Adaptable to new situations and changes