Blog
Personal posts and academic notes. Filter by category or just scroll.
MKT 353: Links I Have to Earn and Numbers We Argued About
This week was link building and Google Analytics, and both of them showed me how much of this depends on stuff I don't get to control.
MKT 353: Social Media Is a Whole Different Game
This week showed me that social and search ask for two very different things from me.
MKT 353: Reading My Own Site Like a Stranger
A week of landing page optimization and basic SEO that made me realize my site was not saying what I thought it was.
MKT 353: Measure First, Then Optimize
You can't really optimize an ad campaign until you can measure what it's actually producing
MKT 353: Quality Score and Relevance
This week I learned that Quality Score is mostly about getting my keyword, my ad, and my landing page to say the same thing.
MKT 353: Rewriting the Ad People Actually See
This week I rebuilt my main search ad from scratch after changing how my app makes money.
MKT 353: Building My First Ads Campaign
This week I set up a live Google Ads search campaign for my app and learned how much thought goes into picking the right keywords.
MKT 353: Setting Up Payments and Legal Structure
About finishing my chooseamovie.app website and got Stripe payments working. Plus what I learned about legal structure and starting as a sole proprietorship.
MKT 353: Designing a Site Worth Paying For
A reflection on Week 5 for my MKT 353 class.
MKT 353: Building A Web Business Foundation
Why the tools you pick for your site matter more than just the price.
MKT 353: Sourcing the Product
Why cheap suppliers aren't always cheap once you factor in shipping and quality.
MKT 353: Choosing a Business
Some updates on my work in my web business creation class this week.